Coaching Misconception #5

Last but not least, Coaching Misconception #5:

The value of a coach comes from their success in what I'm trying to achieve.

Success in your goals is neither necessary nor sufficient to make a coach great. You can have a coach who hasn't done what you do, but is amazing at driving out your potential; OR you can have a very successful person who is a sub-par coach - you might as well use them as a mentor or consultant.

A person who is successful in your field AND is a great coach can be super impactful… which is rightfully reflected in their price tag.

If you don't want to pay the markup, want an unbiased and objective view, or can get the expertise elsewhere, then you just need a way to measure a coach's skills and potential ROI.

My criteria are:

⚖️ Coach training - qualifies them as good at what you're hiring them for
⚖️ Client testimonials - highlight the coach's greatness - watch for clients' growth, learning, and mindset shifts
⚖️ Personal fit - you'll be working on stuff that's hard and your attention is best spent on doing the work, not on adjusting to a coaching approach or communication style. Find someone you are excited to work with
⚖️ Trust and Integrity - coaching is confronting and vulnerable - if you don't trust your coach, results will reflect that